In FY2025, Hyundai Motor India recorded its lowest passenger vehicle market share in 12 years (~14%), slipping behind Tata Motors and Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] & Mahindra in several months. 📉
🔍 In my latest detailed analysis, I break down the key factors behind this shift—and what Hyundai Motor Group must do to turn the tide:
What’s inside the report?
✅ How Tata and Mahindra built dominance through SUVs, EVs, safety branding & national sentiment
✅ Where Hyundai is falling short on portfolio, hybrids, EV readiness, and emotional branding
✅ Why India’s consumer and policy shifts demand faster localization and electrification
✅ Strategic playbook for Hyundai—covering short-term fixes & long-term transformation
💬 Join the conversation:
🔹 Can Hyundai regain its #2 spot—or has the Indian market fundamentally changed?
🔹 Are Indian automakers outpacing global players on strategy, speed, and sentiment?