Sales slowing? Check your CEO’s silence

💡 82% of employees check a CEO’s online presence before joining.
💡 9 in 10 B2B decision‑makers are more receptive to outreach from companies that publish strong thought leadership.
💡 Financial readers trust a “connected” CEO up to 9:1 versus one who stays silent.

Here’s the shift:
➡️ Visibility isn’t vanity—it’s pipeline, pricing power, and talent magnetism.
➡️ CEO posts routinely earn ~4× more engagement than the average employee update, compounding reach and trust.
➡️ In a crisis, a direct CEO message can stabilize narrative faster than any press release.

Most funnels don’t fail for lack of clicks—they fail for lack of trust. A visible CEO turns strategy into story, and story into sales.

1️⃣ 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝗳𝗮𝗰𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽
A visible CEO humanizes strategy, reduces buyer risk, and turns “brand” into a person you can DM. That proximity = faster trust formation.

2️⃣ 𝗛𝗼𝘄 𝗖𝗘𝗢 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗿𝗶𝘃𝗲𝘀 𝗿𝗲𝘃𝗲𝗻𝘂𝗲
➡️ Top of funnel: Organic reach → more demos/webinar sign-ups, PR pickup.
➡️ Mid funnel: Thought leadership & transparency shorten consensus cycles.
➡️ Pricing power: Trusted leaders justify premium positioning.
➡️ Expansion & advocacy: Customers stay (and upsell) when they believe in the leader’s vision.

3️⃣ 𝗜𝗻𝗱𝗶𝗮𝗻 𝗖𝗘𝗢𝘀 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆
➡️ Anand Mahindra (Mahindra Group): Quick, witty posts that spotlight innovation/customer stories—keeping a legacy brand culturally current.
➡️ Deepinder Goyal (Zomato): Real-time product updates and policy clarifications that calm noise and boost user confidence.
➡️ Nithin Kamath (Zerodha): Educational threads on finance & fitness—positioning the brand as a transparent, long-term partner.
➡️ Falguni Nayar (Nykaa): Media interviews around beauty entrepreneurship & governance reinforce brand credibility ahead of key launches.
➡️ Harsh Goenka (RPG Group): Storytelling and culture snippets that attract talent and partners alike.

4️⃣ 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 (𝗱𝗼 𝘁𝗵𝗶𝘀 𝗻𝗲𝘅𝘁)
➡️ Pick 2–3 platforms where your buyers live (LinkedIn is non-negotiable for B2B).
➡️ Lock 3–4 content pillars (Vision, Customer Wins, Industry POV, Culture).
➡️ Systematize: ghostwriter + legal/IR guardrails + monthly KPI dashboard (UTMs, influenced pipeline, win-rate lift).
➡️ Show the CFO the numbers: Attribute leads and revenue to specific posts; iterate on what moves the needle.

❓ ❓ Question: Which Indian CEO in your sector is actually moving revenue with their presence—and what can you borrow (and better)?