When Apollo Tyres became the lead jersey sponsor of Team India, it gained more than visibility.
It earned the right to connect with the heartbeat of a billion fans — cricket.
But true impact doesn’t come from exposure.
It comes from strategy, purpose, and execution.
Here’s how Apollo Tyres can turn this partnership into a movement that drives both brand strength and business growth.
1. Build a Powerful Core Idea
▪ Establish a clear, memorable message: “The Grip Behind India.”
▪ Link cricket’s need for control and balance with the same grip that keeps India’s roads safe.
▪ Let Apollo stand for confidence, pride, and performance across every journey.
2. Activate Every Touchpoint
▪ Create regional campaigns in multiple Indian languages.
▪ Launch interactive “Grip Labs” at stadiums for fans to experience technology in action.
▪ Engage audiences through #GripChallenge and digital-first cricket experiences.
3. Convert Emotion into Retail Energy
▪ Roll out “Blue Week” offers after every India series.
▪ Transform dealer showrooms with Team India-themed experiences and incentives.
▪ Make every series a retail festival that boosts brand love and local sales.
4. Measure What Matters
▪ Build a single Return on Investment (ROI) Dashboard to track:
– Sales lift
– Brand recall
– Digital engagement
– Dealer participation
▪ Combine emotional storytelling with measurable business results.
5. Lead with Purpose Through Women’s Cricket
▪ Support women’s cricket to promote empowerment, safety, and inclusivity.
▪ Position Apollo as a forward-looking, performance-driven Indian brand that leads with purpose.
The Strategic Outcome
This is not just a sponsorship.
It is a national story about pride, progress, and performance.
From the pitch to the road, every victory begins with grip.