India’s auto giant is at a pivotal point — with ~41% share today, the next big leap needs bold, future-ready moves. Here’s what I believe can fuel
Maruti Suzuki’s next phase of growth:
🔹 1. Launch New Models Frequently
Stay top-of-mind for buyers by introducing new or refreshed models every 6 months — not just cosmetic changes, but genuine innovation in form, function, and features.
🔹 2. Build Flexible Platforms
Develop modular vehicle platforms like VW’s MQB or Toyota’s TNGA — enabling faster rollouts, shared components, and cost efficiencies without compromising design freedom.
🔹 3. Prune Underperformers
Phase out models that aren’t contributing to volume or brand image. Free up resources and showroom space for next-gen offerings.
🔹 4. Think Beyond Price
India is evolving — buyers want safety (5-star G-NCAP ratings), design, digital features, and comfort.
Value ≠ cheap. Value = smart.
🔹 5. Focus on Global Benchmarks
Adapt best practices from international markets:
📌 Modular seat design for family flexibility (see Honda’s Magic Seats).
📌 Over-the-air updates for infotainment and driving assist systems.
📌 Hybrid/EV variants with real-world practicality.
📌 Advanced driver-assistance systems (ADAS) — even in mid-range models.
🔹 6. Innovate on Ownership & Experience
Subscription models, vehicle personalization, digital-first purchase journeys, and connected car ecosystems — create delight beyond the showroom.
If Maruti wants to remain the king, it must lead not only in sales, but in aspiration. Let’s build the next chapter of India’s mobility story!
Would love to hear what others think — what else should Maruti Suzuki do to cross the 50% threshold?